4 façons de rendre les chefs de produit plus efficaces

Aujourd’hui plus que jamais les chefs de produits se concentrent sur l’efficacité du run des nouveaux produits, l’amélioration de produits existants, et la performance de la justesse d’offre. Il est nécessaire pour eux de continuer de maîtriser les tendances du marché et les besoins des consommateurs afin d’ajuster au mieux les produits. Les restrictions suite […]

Insight collect and remote co-creation : now or never !

Due to the slow comeback of commercial activity post-covid19, companies today focus on short term commercial performance and success. Preparing the next collections, reinforce product innovation to deepen differentiation and attract new clients remains an absolute priority. Not being able to travel, to go on buying trips, to conduct client focus groups and face-to-face meeting […]

Co-creation, digital focus groups and remote product development: engage your consumers in the innovation process

While consumer centric strategies are being challenged during these unusual times, Mushin offers to place the final consumer at the heart of companies’ creative processes. An answer to develop products remotely, visually and digitally, by uniting product stakeholders. A digital platform for visual co-creation, a digitalized focus group. Developing products and innovating remotely, it’s possible!From […]

Remote work and post-covid 19: Digital solution for developing products remotely

While half of the planet is thinking about coming out of the stay at home order to go back to work, many wonder how to develop products remotely, to answer the issue of cancelled business trips, or to organize focus groups with consumers? Mushin adapted its digital platform for co-creation: mobile and web, customizable in […]

The Creative Process Recipe: 5 Key Ingredients

Today, the need for creating innovative product is stronger than ever. Doing business across several countries, hiring people half a world away, these kinds of practices aren’t problems anymore. The success of an organization is rather how much they can differenciate themselves from the competition. From trends analysis to product launch on the market, the […]