Companies should know their customers by heart so that good products are created. Real product teams collaboration is one of the key to succeed.
Yet people from different jobs and working fields face difficulties communicating in real life.
So what does « real collaboration » mean?
It might be defined as a common workplace where people are agile and engaged. Teammates can easily interact with one another across borders so that the whole company moves on in a seamless way.
And what’s the secret ?
Let the word « visual » play the main character
Product managers, engineers, designers… They are concerned by each step of the product development process from sales analysis to the launch of the next collection. Teams need to have a visual and global overview of the work in progress.
While a stylist puts new ideas on the table, engineers might be developping products without knowing what the other is actually doing.
Collaborative tools such as Mushin bring an answer to these kinds of problems. Everyone is aware of who’s doing what at a given time. Both managers and teammates organize the work to be done in a visual and understandable way.
Beyond organizational boundaries
Aims and fears differ from one job to another. Be aware of this is absolutely necessary. Though stylists might doubt the ability to persuade their audience when bringing up ideas, product managers focus on achieving objectives on time. At this moment brand managers fear the launch of inappropriate products regarding the firm’s brand image. Common workspaces make crossdisciplinary communication easier and let foster a more open environment.
Organizational barriers are not only made of crossdisciplinary gaps. Teams and managers don’t always understand each other. Giving managers a chance to involve themselves is part of the response. On one hand,supervisor needs to provide core values and design principles that define companies brand image. On the other hand, they need to communicate ideas coming from product teams.
Sharing information through collaborative tools is a smart way to bring more transparency within companies.